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Article

Title: 'Pimp My Ride'--On the Inside

Author: Saranow, Jennifer; Chon, Gina Article Type: Product Analysis
Source: Wall Street Journal, v248 n105 pD1(2) Publication Date: Nov 2, 2006
  ISSN: 0193-2241
  Illustrations: Photographs
URL of Publication: http://www.wsj.com

In the past, when automobile manufacturers discussed customization, they meant enhancing exteriors or boosting engine performance. Now, attention is being focused on the interiors of automobiles, and auto makers are featuring innovative accessories. Many have introduced electronic accessories such as devices that allow iPods, the popular digital music player from Apple Computer Inc., to play inside a car and portable rear-seat DVD players. They also feature new ways to start a car remotely. General Motors Corp. has introduced four new electronic accessories, including a portable back-seat DVD system that can snap into and out of an overhead docking station; noise-canceling headphones; and the 'Personal Audio Link,' which lets drivers control their iPods with the sound system of the vehicle. The company has also provided a new system for remote starting of vehicles that features a key-fob screen on which drivers can view information about the vehicle, including fuel level and tire pressure. The push by auto makers into mobile electronics comes at a time when many of these products are expected to increase in popularity, especially as younger car buyers look for convenience and comfort features. These younger drivers are likely to want to use their portable music players seamlessly in and out of their cars.

Special Features: Photographs

Products:
Smart Cars

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