Entertainment and information materials are becoming increasingly personalized, prompting the industry to look for a unified digital architecture that can display broadcast television, digital photographs, and broadband IP video content. The video-sharing Web site YouTube.com became the preferred way to broadcast firsthand accounts of the Middle East crisis in the summer of 2006. As a result, engineers are considering the implications of websites like YouTube for digital TV. While such sites were once dismissed as simply providing just one-to-one, personal content, the industry is starting to suspect that the social network being created could have a place in the family living room. As more homes are equipped with broadband connections and access to websites that make it easy to organize Internet content, consumers have created large libraries of free and paid content, most of which is on their personal computers. Industry experts say this situation is about to change. Mark Kirstein, vice president for multimedia content and services at iSuppli, has identified two markets emerging in the broadband video portal space. One involves user-generated content currently provided by sites like YouTube and GoogleVideo, and the other is copyrighted content supplied by services like iTunes, CinemaNow, and Movielink. He expects more TV set-top boxes will be available with direct-to-broadband technology in the near future.