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Article

Title: Palm Adds a Branch to Treo Line

Author: Tam, Pui-Wing Article Type: Product Analysis
Source: Wall Street Journal, v248 n87 pB3(1) Publication Date: Oct 12, 2006
  ISSN: 0193-2241
  Illustrations: Charts
URL of Publication: http://www.wsj.com

Palm's Treo 680 is a new smartphone for the general public and is the fourth smartphone model to be announced by Palm in 2006. Some analysts expect the new Treo 680 to be priced beginning at about $200, and they also expect it to be smaller than earlier Treos. The phone is expected to have a better user interface and more user-friendly icons to assist consumers in navigating the product. The Treo 680 is a world phone that can run on wireless nets with GSM (Global System for Mobile Communication) technology, and the U.S. and world launch will take place by the middle of 2007. Palm will spend $25 million on advertising that features Yahoo! and eBay, and the campaign will show how consumers can gain access to those Web sites from the Treo. Palm is at a critical point in its history, having warned recently that sales in fiscal 1Q20096 ending on August 31 would fall short of expectations, which prompted a large drop in Palm's share price. Subsequently Palm also forecast lower-than-expected earnings and sales for the current fiscal 2Q2006, and its stock price is off about 39 percent from its 52-week high in April. Palm sold 569,000 Treo unit s in fiscal 1Q2006, said Palm CEO Ed Colligan.

Special Features: Charts

Companies:
Palm Inc

Products:
Palm Treo

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