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Because visualization technologies can provide insight into the pipeline of promising ideas, tools with visualization abilities should be very useful to companies that want to have a better handle on efforts to innovate. Topics covered are approaches to innovation, road-mapping for strategy-driven innovation, portfolio management for product driven innovation, network analysis for idea-driven innovation, other forms of innovation insight, innovation-associated software categories and vendors, and pain points to be dealt with through visualization. For instance, road-mapping tools project development programs, resource requirements, market opportunities and other dependencies in a time line format to make it easier to forecast profitability and market success. Visual displays of company-wide projects, resource requirements, and profit potential can be provided with inventive portfolio management systems or similar features within product life-cycle management (PLCM) to help with decision-making regarding the best innovations to pursue. Patents, which are often a very powerful asset, can also be better utilized with patent citation software that shows how patents are being leveraged and by whom. This helps in generating ideas about possible product extensions and partnerships.
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