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Apple Computer's iTunes and Amazon's Inbox both sell online movie downloads, and Sonic Solutions and Macrovision are expected to announce a jointly developed technology that burns DVDs with the same quality as regular DVDs and the same copyright protection demanded by Hollywood studios. The two technology companies could make it possible for consumers to go into a store, order a movie, and have it burned onto a DVD in only 10 minutes. Chris Cook son, chairman of the DVD Copy Control Association, says the new technology could possibly allow consumers to buy titles they always wanted but could not find. Sonic is a developer of DVD-burning technology, and Macrovision provides copy-protection software to leading Hollywood studios, including Disney and Universal. The new technology, which allows creation of DVDs on demand, could be sold to retailers, which are also currently negotiating to obtain the movie rights from the studios. DVD sales have started to wane, so movie studios seek ways to create revenues and are putting various new technologies to the test as a way to reach those who go to the Internet for entertainment, but want to watch movies not only on TV sets, but also on computers and portable devices.
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Information Sources, Inc.
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