Aladdins Lamp products KeepMedia and Congoo provide information searchers with the alternative to explore the deep Web, but both products are barely scratching the surface. Deep Web, or the area on the Internet that search engines usually miss out, is touted to contain more valuable information compared to information from search engine results. Various Aladdins Lamp products exist, including Goggle Scholar, HighBeam Research, and Yahoo! Search Subscriptions. KeepMedia and Congoo are similar in that they offer a one-stop entry to premium content on the Web. KeepMedia offers its services for a fee, while Congoo is free of charge, although a part of the requirements prompts the user to pay for monthly subscription to Libraryo.com. KeepMedia functions as an aggregator with a search interface providing access to over 300 publications, most of which are periodicals. Its collection includes trade journals for dozens of business sectors, newspapers from various cities, and a reference section with Gale reference encyclopedias. Congoo offers its services free of charge, although it pales in comparison to KeepMedia. It requires a NetPass, which when used requires users to pay for monthly subscription. Congoo/Libraryo gathers information from dailies from large, medium and small U.S. cities. This service is considerably impractical since news is readily available on the Internet. KeepMedia and Congoo competes with other fee-based search and aggregators delving into the deep Web, and compared to giants such as Dialog, Factiva, Lexis, and OneSource, KeepMedia and Congoo are merely exploring the shallow parts. They also provide information that is already available on thousands of websites without a subscription fee.