Jim Fowler, chief executive officer of Jigsaw Data Corp., has a growing reputation as someone who is willing to ignore established social constructs and disregard the privacy of individuals. The controversy surrounding Fowler stems from Jigsaw's way of encouraging people to enter business contacts into a Web database that is easily accessible. When users sign up at the company's Web site, they get points for entering the contents of their business Rolodexes. These points can even be sold for money. Jigsaw began operations in 2004, and since then, it has collected a database comprising 3 million contacts at 150,000 companies. Jigsaw predicts that this number will reach 5 million by the end of 2006. Only 131 of its 105,000 members sell their points, according to Fowler, preferring to trade data to get other data. According to Michael Arrington, the writer of the TechCrunch blog, Jigsaw is 'evil.' Arrington thinks the site is a very bad idea, and Rafe Needleman, writer for Release 1.0, believes it is 'clever but creepy' and that it represents a break in the social contract. According to Annalee Newitz, vice president of Computer Professionals for Social Responsibility, Jigsaw is a 'stalker paradise' and a place where identity thieves and spammers can thrive. Fowler believes that Jigsaw simply represents the principles of Web 2.0, making users into active participants that create content instead of passively consuming it.