Newsletter Signup
Where current and emerging technology trends meet.
TecTrendsInformation Sources, Inc.
  | About TecTrends | Email Signup | Contact Us
 Live Search:
Live Search | Articles | Companies | TecTerms | Products
  Loading TecTrends Live Search - please wait... 
View Noteworthy Articles      PRNewswire
 
Article

Title: 'Clickable' Web Video Ads Catch On

Author: Barnes, Brooks; Delaney, Kevin J Article Type: Company
Source: Wall Street Journal, v247 n116 pB4(1) Publication Date: May 18, 2006
  ISSN: 0193-2241
  Illustrations: Screen Layouts
URL of Publication: http://www.wsj.com

In 2005, NBC developed a spin-off of its soap opera 'Passions' that aired exclusively on the Internet. With the spin-off, NBC experimented with 'clickable video' in which visitors to the Web site of 'Passions: Vendetta' could mouse around the screen and click on parts of it for more information and clues about the general story line. After the significant success of the clickable video initiative, General Electric Corp.'s NBC and CBS Corp.'s CBS networks have decided to offer the technology to advertisers so they can reach fans of television programs on the Web. CBS plans to offer clickable video on its Web sites if there is enough of a demand from advertisers. Its new site, Innertube, has been cited as a natural place to put clickable video ads. The technology has been around for some time, but it never garnered much interest, since so few people owned television sets capable of allowing this type of interface. However, networks are emphasizing the clickable video technology more as they move away from traditional TV and toward Internet content. Clickable video on network Web sites is provided by Avant Interactive, a closely held firm in Los Angeles. According to the company, the technology works with video downloads, streaming video, and DVDs. It will ultimately be used with digital TV set-top boxes in addition to home computers.

Special Features: Screen Layouts

Companies:
CBS Corp NBC Universal Inc

Products:
Dynamic Advertising
Internet Advertising

TecTerms:


[Get Copyright Permissions] Click here for copyright permissions!
Copyright 2004-2008 Information Sources Inc.
 


Home About TecTrends About Us Contact Us Privacy Statement Terms and Conditions

TecTrends | P.O. Box 8120 | Berkeley CA 94707 | (510) 525-6220 | Email: tectrends@tectrends.com
© 2006 INFORMATION SOURCES INC | All rights reserved.