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JAJAH, a startup backed by venture capital company Sequoia Capital, seeks phone customers who are used to the simplicity of Google and dont want any other small challenges that are part and parcel of current Internet telephony. The service is started by visiting the jajah.com Web site, where the user fills in his or her phone number and the number to be reached. With one click of the mouse, the user's phone rings and the call starts connecting to a second phone. The call travels over the Internet, and any difference in call quality is very difficult to detect. Charges begin after the connection is made. There are presently 5 million users of Internet telephony in the U.S., up from 1.3 million at the beginning of 2005. However, JAJAH is convinced that many others have not been attracted to the services offered by such companies as Skype, Yahoo!, or Vonage. They dont want to download software, talk through a computer, or purchase a phone adaptor and a broadband Internet plan. JAJAH aims to make it very easy. The service connects the initial user to a local phone switch, and the phone call is transferred via IP to a switch near the second user so that the two phones engage in a local call. For domestic calls, users still have to pay for a landline phone, and those who would use JAJAH with a cellphone would have to subscribe to a cellular plan.
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Information Sources, Inc.
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