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Article

Title: Japan's high-tech shopper's heaven

Author: Lee, Ellen Article Type: Product Analysis
Source: San Francisco Chronicle, pC1(2) Publication Date: Apr 10, 2006
  Illustrations: Photographs
URL of Publication: http://www.sfgate.com

In the Electric Town neighborhood of Tokyo, Japan, consumers can find all types of old and new gadgets, from computer parts to video game systems to obscure tech gear. For American consumers, the neighborhood illustrates a different approach to technology than is taken in the United States. It shows that Japan's technology industry is much more varied and advanced than that of the U.S. Mobile phones present a good example of the kinds of technology available in Electric Town (Akihabara). There are many choices of phones in a variety of colors and patterns. Most of the phones also take photos with a quality that is equal to a digital camera. The phones can send e-mail, surf the Web, broadcast live television, and act as portable mapping devices. The phones also store and play music. NTT DoCoMo is the dominant cell phone provided in Japan. It sells special cell phones for senior citizens as well. These phones are simple and plain, with large numbered buttons for easier use by older individuals. In the United States, wireless carriers have started to offer similar phone options, but not anything like the variety that is common in Japan. The video game selection is extremely rich as well. Older games, such as Nintendo's Super Mario Brothers games, are available, as are vintage gaming systems, including the Sega system, which is no longer made. In the United States, it is very difficult to find older systems and games. Electric Town is the place to get anime and to hang out at cafes where waitresses dress in anime-inspired uniforms.

Special Features: Photographs

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