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Article

Title: Mac's Moment?

Author: Wingfield, Nick Article Type: Product Analysis
Source: Wall Street Journal, v247 n77 pR6(2) Publication Date: Apr 3, 2006
  ISSN: 0193-2241
  Illustrations: Graphs
URL of Publication: http://www.wsj.com

The time is right for Apple Computer to make a dent in the busy market, and one conquest is the Aozora Bank of Japan, which will use Macintoshes because Macintosh OS X makes the machines more stable and functional for many business users. Before OS X, says Bill Chute, CTO of Aozora, using Macs would not have been possible, because Macs did not have the dependability and functionality needed by the bank. Apple Macs, which have been popular with design-centered consumers and has been widely used in education, advertising, and desktop publishing, are now being adopted by companies that say they crash less, have more functionality needed by business, and are more secure in terms of viruses and spyware than PCs that run on Windows. Moreover, Apple is moving its whole line of Macs to microprocessors from Intel that permit Apple to build Macs that could attract more businesses. The machines are smaller and slimmer and use less power, while functionality faster. Apple and analysts therefore thing Apple could be well positioned to expand its small business market share. Bolstering that confidence is the fact that some software developers want to use Macs for programming, including those at SourceLabs, an open source startup, whose developers all wanted Macs, said Byron Sebastian, co-founder of the company. The developers say the Mac makes it easier to do UNIX programming, and many of the company's 20 employees are former Microsoft employees. Linus Torvalds, the creator or Linux, also uses Macs for programming, but he runs the Linux OS, not OS X.

Special Features: Graphs

Companies:
Apple Computer Inc

Products:
Mac OS X Macintosh

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