The printing industry in North America has realized it faces a significant economic threat from China. In the areas of creative input and shorter run digital output sales, however, India poses a greater competitive threat. India is well-suited to displace Americans in the technical service and creative stages of the printing process, since the country has a large number of highly educated and technically skilled young people who speak English as their native language. In 2004, the Association of North American Printing Technology Makers obtained a federal government grant to promote U.S. exports and benefits of American technology in India. The efforts of the association are unlikely to help India's printing industry to generate export levels on a par with China, but it will help India in specific areas of export based on knowledge and technical skills. The future competitors to U.S. creative and communication specialists in India who can handle new customer service and information technology (IT) support receive about $300 per month in pay. This allows them to live far above the mean in their country. India is becoming a competitor to the creative sector of the printing industry in North America, but experts believe that India has so much inexpensive labor and lack of infrastructure that it will not be able to enter the industrial revolution easily. Printing machinery is produced in India, most electromechanical, and the inexpensive labor market allows for the ability to produce low-cost parts. China has the edge in terms of technology-based products like large format digital printers, however. Domestic offset and web printers will be competing with China's low prices and large scale, and they will have to find ways to deliver specialized services that are not easy to duplicate when language or relationships are more important than price. Creative and communication workers will need to devise sophisticated approaches focused on specialized customer needs, or they will be outdone by competition from India.