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JacobsRimell obtained a large cable and wireless contract in 1999, but the company's future goals always targeted the telecom market. A downturn in the telecom market prompted JR to contract with some of the largest cable vendors in the industry. With telecom firms rebounding, however, JR has again focused its energies on this industry. According to Joe Frost, vice president for marketing, the company believes it has the stability and financial resources to expand. To this end, JR has partnered with Round, a provider of 'customer centricity' strategy and planning tools, to provide a solution that combines the operations support systems (OSS) of JacobsRimell with a reporting and planning tool, CCDirector, from Round. Both telecom and cable operators can utilize this tool for customer relationship management (CRM) and discover how much they know about their customer base and how well they are using this information. CCDirector evaluates over 60 'strands of capability' in the areas of business leadership, customer strategy, organization design, information architecture, and performance measures. JR's Adaptive Provisioning System (APS) service fulfillment and management platform is used to apply the assessment tools to network operators. This allows these operators to determine how customer-centric their business is. JR handles some 20 million transactions per day for Comcast, one of its largest customers.
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