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Cable companies, television broadcast companies, telecom and Internet-related companies are all striving to provide new, integrated video services, and no one knows who will win market share or what medium will be in use. At the 2006 Las Vegas Consumer Electronic Show, Intel, Google and others promoted new video delivery strategies. A new technology, IP-based television has many companies scrambling to be a part of the new delivery age. IPTV may bring about video on demand and video recording. IPTV is not the same as Internet TV. Many companies related to broadcast are moving quickly, trying to figure out how to produce a product that will define the new viewing trends. No one really knows how the products will be paid for: will it be subscription, pay-per-view or free with advertisements? The emerging market owes some gratitude to Apple and the iPod. Consumers can now watch videos on their phone, and the videos they can download are becoming more varied. In December 2005, Google announced it would buy 5% of AOL. Comcast Corporation has announced they are going to partner with Cisco Systems and Nortel Networks to improve the compatibility of optical networks and the Internet. Very soon, all TV will be broadcast over the Internet, says Cisco CEO John Chambers.
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