Google's Google Video and Google Pack are part of Google's strategy for becoming a media giant, and Yahoo! is also on the same path as a rival to Microsoft. Google and Yahoo! want to pull ahead of Microsoft and the limitations of the Web to deliver content to users who are running on PCs, using their cellphones, or just watching TV. According to Terry Semel, CEO of Yahoo!, Yahoo!'s new software, which offers content to TVs, cellphones, and PCs, will show that the Internet is not about a web page. Larry Page, co-founder of Google has also announced a push into video via Google Video, which includes video content from CBS, the sport from National Basketball Association, music from Sony BMG, Charlie Rose interviews from PBS, and news and historical shows from Independent Television News (ITN). Google has also announced Google Pack, which is a bundle of software that includes such utilities as Google Earth, Google Talk, security software from Symantec, and video software from Real Networks. Morningstar analyst Rick Summer says Google Pack is the reflection of Googles hankering to distribute software as a way to get on the desktop of the customer, rather than remaining a browser click away. Both Google and Yahoo! want to create a dynamic platform with huge emphasis on the consumer, says Allen Weiner of Gartner, and both will be challenged as they compete with Microsoft and other media companies and startups. Google Video has said its number of unique visitors rose to 2.6 million from 1.6 in one month, based on Nielsen Net//Net Ratings, and was about 3% of all Google traffic in November. YouTube, a small startup almost doubled visitorship to 1.1 million during November.