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Article

Title: Tag Sale

Author: Heilemann, John Article Type: Product Analysis
Source: Business 2.0, v7 n1 p34(2) Publication Date: Jan 2006
  ISSN: 1080-2681
URL of Publication: http://www.business2.com

Del.icio.us, a social bookmarking startup that has been acquired by Yahoo! for an unofficially reported price above $30 million, has been described as the poster child for Web 2.0, says creator Joshua Schachter. Schachter had been close-mouthed about any such deal, but also was not taking any bites seriously until he had a realistic offer. Schachter is aware that Life changes fast, which occurred on December 9th 2005 for him when overnight he had became a multi-millionaire, a Yahoo! employee, and a future resident of California. Schachter's calculations on what the sale of Del.icio.us would mean for him, his investors, and Del.icio.us are even more interesting than the buzz on the Web regarding the advantages and meaning of the acquisition for Yahoo!. Those who know Schachter regard him as a non-money-motivated accidental entrepreneur who started the site as part of a project to handle his many bookmarks. However, by November 2004, a year after Del.icio.us was launched, the site had about 40,000 users, and he was fielding job offers from Google and Microsoft and also phone calls from venture capitalists. He and VC Fred Wilson found investors who wanted to do a second financing round, and Wilson continued to turn down offers from Microsoft, Google, and Yahoo!. Google was the least aggressive, while Microsofts interest was more enthusiastic and clear. Yahoo!, however, was already deeply into social software and a leader in the segment, which is good for Del.icio.us and for Schachter, who says he will be able to use Yahoo!'s technology to skip ahead and immediately build the Del.icio.us hed envisioned as two years off.

Companies:
del.icio.us Inc TecTerms
Yahoo! Inc

Products:
Web 2.0

TecTerms:


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