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Article

Title: Harvesting Patient Data

Author: Greeley, Michael A Article Type: Product Analysis
Source: Bio IT World, v4 n9 p14(1) Publication Date: Sep 2005
  ISSN: 1538-5728
URL of Publication: http://www.bio-itworld.com

VNU of the Netherlands merger with IMS, a company that is acquiring PharMetrics, is an indication of consolidation of the industry centering around the harvesting of patient data for bits of actionable insights. A spokesman for PharMetrics notes that the sale of outcome studies from health plans to pharmas is an exciting development because it puts dollars in marketing, since information and data beyond scripting are needed. The need, which has been unmet, is for bridging of drug utilization information with medical improvements. A parallel can be seen with bio-IT vendors investigation of drug impact on a molecular or cellular level. Such tools will permit pharma to position sales force and distribution according to the medical effects of compounds throughout various population segments. The tools will have varying impacts on physicians, patients, pharma, and payers. The goal is to lower costs while making healthcare delivery more efficient. A spokesman for Adherence Tracking, a company that concentrates on capture of longitudinal data in pharmacy benefit management companies, says the opportunities could be huge, because conventional solutions that merely report and analyze script data do not provide the full picture.

Products:
EMR (Electronic Medical Records)

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