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Apple Computer's iTunes, iPod, and Microsoft Windows XP Media Center Edition are highlighted in a discussion of Apple's strategy for continuing its leadership in the development of hardware, software, and industrial design of computer and consumer electronics products. Steve Jobs has announced thin, flat panel computers with built-in video cameras and one-button video teleconferencing to connect up to four people. Jobs also announced pocket-sized video iPods with the largest color screens in the class. However, the one more thing announced by Jobs to a San Jose, California, audience turned out to be the ability to buy, download and play not only music video, but also current and past segments of TV programs, including Desperate Housewives and Lost. With a new Apple program called Front Row and a new remote control that allows Macintosh users to control many aspects of entertainment, Apple could revolutionize the downloadable video market just as it has music downloading. Jobs also expresses satisfaction with Apple's first foray with the iTunes phone and says there are more mobile phones to be made available and that Apple's work with Cingular has been rewarding. Jobs says Apple's aim is to stand at the intersection of technology and the humanities, which is one way of saying that Apple has a multitude of one more things to come.
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