Jonathan Stern, founder and CEO of Zoom Information, comments on Zoom as a content creator. Zoom, formerly called Eliyon, was founded as a spin-off of Corex Technologies, and is one reflection of Stern's interest in artificial intelligence (AI). Stern realized that in 2000 search engines did not deliver the types of information people wanted. The search engines were not at fault, but instead people expected the wrong things from the available search engines. Stern began to think about the types of questions that would be of value to people from a business perspective, and also the types of answers that the Internet could provide. Stern found that organizing all the professional information about a person online in a database would allow searchers to ask probing questions about that person. Zoom set out to develop a set of tools that were similar to a search engine, but with algorithms that can read sentences and convert them from English free text into database records. Rather than indexing text only, patented natural language extraction, AI algorithms, and information integration logic technologies locate considerable online information and condense it. Zoom's Internet-crawling system searches for information about people and their employers and creates millions of new database records each day automatically. All the information in the records is in the public domain, and it comes from corporate Web sites, press releases, electronic news services, SEC filings, directories, and other online sources. The system is still a prototype that demonstrates the use of computers to create intelligent systems that can create new content automatically.