At the XBRL International conference on better, faster, smarter business reporting with XBRL, experts were positive in their comments about the language, saying, for instance, that the industry now has strong support from the FEI, FASB, and SEC. In addition, Morgan Stanley and Merrill Lynch are seeking more transparency in the industry. These developments and others made known at the conference, says Wayne Harding, VP of Business Development for Rivet Software, have made XBRL the format for structured business information. However, XBRL has to become mainstream, and it therefore has to be easy to deploy and use. New, enabling applications are also reaching the market. The programs are easy to use, and less likely to crash than in the past, says Glen Gray, an educator. Wilson So of Hitachi America's XBRL Business Unit says adoption in the U.S. appears to be close. Peter Stamps of the XBRL Competence Centre for Software AG stated that several large software vendors, including Fujitsu and Software AG, took the opportunity at the conference to demonstrate very scalable XBRL solutions for the XBRL-report gathering organizations. Robert Gold of Allocation Solutions spoke of the maturing market for software tools and the possible effects of XBRL on financial reporting internationally. Gold says the transition over the last year has resulted in elimination of some hesitation among vendors and a more confident stance on advanced products, sales, and a future in which vendors will participate in shaping and controlling the future direction of international financial reporting.