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Article

Title: Papers using app to take classifieds to new level

Author: Goodman, Hays Article Type: Product Analysis
Source: Newspapers & Technology, v17 n4 p42(1) Publication Date: Apr 2005
  ISSN: 1252-5572
URL of Publication: http://www.newsandtech.com

AdPay Inc's Click-N-Buy application is helping newspapers to make their classified advertising sections more attractive by adding voice descriptions and other multimedia content. The software is regarded as a key weapon as newspaper groups struggle to meet the competitive challenge of such free Internet-based services as Craigslist, eBay, and Realtor.com. Another strong feature of this software is that it links the ads to online support services that enable the customer to purchase the goods online. Among the newspapers that have already adopted Click-N-Buy are the Houston Chronicle and the San Diego Union-Tribune. The InfoView feature of the application enables the newspaper to add graphics and images to the advertisement, greatly increasing its ability to capture the attention of a potential buyer. The Morning Call of Allentown, PA offers Click-N-Buy as an option for every customer purchasing a combination print and online version of the classified advertisement. The Houston Chronicle plans to integrate Click-N-Buy with its own classified management software that will enable the customer to complete the entire ad placement process, from design to linking it to an online ordering service, on their home Web browser.

Companies:
AdPay Inc

Products:
Click-N-Buy

TecTerms:


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