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Article

Title: Yahoo Folds Overture Into Its Main Brand

Author: Blank, Christine Article Type: Product Analysis
Source: DMNews, v27 n9 p14(2) Publication Date: Mar 7, 2005
  ISSN: 0194-3588
URL of Publication: http://www.dmnews.com

Yahoo Inc, which acquired Overture Services for $1.7 billion in 2003, is planning to rebrand the online advertiser as Yahoo Search Marketing Solutions in the United States and all international markets save for Japan and South Korea. Yahoo is also ramping up a network that gives developers the ability to utilize Yahoo search products and APIs from Overture. Yahoo representatives note that the company's goal of simplifying online advertising will be well served by unifying its search marketing tools and services under a single marketing banner. Under the new marketing strategy, businesses of all sizes will be able to plan and purchase search marketing products via the Yahoo Avertising Solutions Center. Among the services available are sponsored search listings, Content and Local Match services, Site Matching, URL submission programs, the Marketing Console and the Yahoo Search Optimizer. Costs, according to Yahoo, are expected to remain stable, with only the advertisers' interface changing from Overture's Web site to the Yahoo Advertising Solutions Center.

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Yahoo! Inc

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