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Article

Title: Taking It to the Rim

Author: von Fuchs, Teresa Article Type: Product Analysis
Source: Mobile Enterprise, v5 n9 p40(3) Publication Date: Sep 2004
  ISSN: 1527-4470
  Illustrations: Screen Layouts
URL of Publication: http://www.mobileenterprisemag.com

The power and advantages of RIM's BlackBerry as a tool for mobile professionals was widely praised at the third annual Wireless Enterprise Symposium, which was hosted by Research in Motion and was sponsored by over 50 partner organizations, including PalmSource, IBM, Nextel, Sun Microsystems, and AT&T Wireless. An analyst says RIM appears to have been the first wireless e-mail provider that got it right for the enterprise, and RIM remains a strong leader in the industry. RIM partners with Sun Microsystems, and its recent alliance with PalmSource has also expanded the success of the BlackBerry, because the alliance makes it possible for BlackBerry Connect software to be available to Palm OS licensees. A spokesman for RIM says RIM is equally a hardware and a software company, and that opportunities for RIM as a both a handheld device maker and a wireless middleware provider are important to the success of RIM. As for partnerships on the enterprise side, RIM has inked deals with such application vendors and extenders as Semotus Solutions, Novarra, eAccess, Sendia, and others. Salesforce.com, an on-demand Customer relationship management (CRM) application provider, has been a RIM partner since the end of 2003, and Juniper Networks, which was previously NetScreen Technologies, has standardized it sales operations on salesforce.com and RIM. Also discussed are Aeroprises partnership with RIM and RIM's carrier relationships.

Special Features: Screen Layouts

Companies:
Research In Motion Ltd (RIM)

Products:
BlackBerry

TecTerms:


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