Online retail sales are high and should rise in 2005 to a level of online sales that will be the impetus for closer connections between online and brick-and-mortar stores. Large companies such as Borders Books & Music has had a 10% increase from integration of the Web with its physical stores. Customers use the installed kiosks to obtain options that are not quickly available in the store. Wal-Mart is also deploying kiosks to about 600 of its stores, which will be used by stores to buy on walmart.com. Wal-Mart's effort reflects that of Dell, which started two years ago to put kiosks in shopping malls. Clerks are available at the kiosks to answer questions, demonstrate products, and take orders via dell.com. Such customers are usually first-time buyers with perhaps less knowledge about the product, while those purchasing a second or third PC usually use Dell.com to order. Recreational Equipment, a sporting-goods store, has in-store kiosks with access to online gift registries, an offering that has increased sales. REI is also integrating its REI Adventures travel service, which offers packaged trips. REI raised multichannel sales higher earlier in 2004, and the company wants to integrate conventional in-store retail methods with the REI e-commerce site and kiosks. A new program allows customers to order products online and to pick them up at stores. REI uses IBM WebSphere Commerce Server E-commerce platform. The system is closely integrated with the REI warehouse management system and Web site to allow products to be seen on REI.COM as they are received and checked into the distribution center.