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Article

Title: Learning on the Fly...M-learning takes sales education to the...

Author: Rosenberg, Randi Article Type: Product Analysis
Source: Mobile Enterprise, v5 n6 p36(4) Publication Date: Jun 2004
  ISSN: 1527-4470
URL of Publication: http://www.mobileenterprisemag.com

In building a mobile sales strategy, company management are seeking to address not only budget issues, which come into play when considering training options, but many executives are looking to technology, including support for many form factors, as a solution. The Internet, CD-ROMs, and computers are used in training, and sometimes they replace classroom education. A recent trend is toward mobile learning, which, says a spokesman from Lotus, is part of a larger effort to integrate learning into larger everyday workflow activities. Mobility in sales training can be classified into learning and performance support categories because all representatives have to be current on the most recent company product enhancements and the newest products, particularly in companies where products are often refreshed. Reports also need refreshers in such skills as time management and negotiation methods. Mobile training tools, for instance, can show representatives how to correctly enter data into a customer relationship management (CRM) system and gain access to or take a test that involves use of scenario planning to counter possible opposition expressed by customers and leads. Lotus spokesman, for example, advises that the greatest needs of the sales team should be defined, while another expert says sales professionals have to be able to optimize their use of available workday time through ubiquitous availability to content that contains such dynamic product knowledge as pricing, competition, and new features and advantages.

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