Newsletter Signup
Where current and emerging technology trends meet.
TecTrendsInformation Sources, Inc.
  | About TecTrends | Email Signup | Contact Us
 Live Search:
Live Search | Articles | Companies | TecTerms | Products
  Loading TecTrends Live Search - please wait... 
View Noteworthy Articles      PRNewswire
 
Article

Title: E-mail Metrics That Matter: The numbers you need to know when...

Author: Bannan, Karen J Article Type: Product Analysis
Source: BtoB, v89 n4 p16(2) Publication Date: Apr 5, 2004
  ISSN: 1530-2369
  Illustrations: Buyers Guide, Charts
URL of Publication: http://www.netb2b.com

Better e-mail metrics can help companies identify problems and optimize their e-mail marketing programs. RisMedia Inc. had difficulty identifying why large numbers of subscribers were canceling their subscriptions to its real estate news and information service. Switching to SendStream software, which offered better e-mail analytics, RisMedia was able to identify which kinds of stories readers were most interested in. One problem with some e-mail analytics programs is that they cannot distinguish between opened e-mail and delivered e-mail, and sometimes e-mail filtered and held by ISPs is identified as delivered. Some users like to monitor how many times an e-mail is opened, but others point out that it is important to keep track of unique openings as well. The rate at which an e-mail is forwarded is also an important metric in determining a message's success. Keeping track of bounces can help keep mailing lists up to date. Unsubscribe rates can help identify problems with content. E-mail analytics programs can be either standalone programs or services provided by a third-party e-mail provider. E-mail providers are likely to update more quickly than vendors of standalone programs. A try-before-you-buy approach is recommended when selecting a product.

Special Features: Buyers Guide, Charts

Companies:
EZ Publishing Inc

TecTerms:


[Get Copyright Permissions] Click here for copyright permissions!
Copyright 2004-2008 Information Sources Inc.
 


Home About TecTrends About Us Contact Us Privacy Statement Terms and Conditions

TecTrends | P.O. Box 8120 | Berkeley CA 94707 | (510) 525-6220 | Email: tectrends@tectrends.com
© 2006 INFORMATION SOURCES INC | All rights reserved.