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IT research and analysis firms such as AMR Research, Forrester, Gartner, IDC, and Meta Group will survive the latest perception that IT analysis is no longer being as valued as it was during the Internet boom. However, their survival depends upon their ability to reinvent themselves and offering different products to different customers. This perceived permanent structural change involves taking on more consulting work and turning business unit leaders and financial analysts into new customers. This is an effort to stave off the drop-off of spending traditionally done by chief information officers. These days, research and analysis, which relied on selling knowledge that also gave enterprises access, are not as highly regarded as they once were. Access to vendors, product plans, and data, in addition to multiple IT markets and industries, were being offered by the likes of Aberdeen, Dataquest, Dell'Oro Group, IntelliQuest, and Yankee Group. It is a buyers' market right now, and CIOs would do well to determine enterprise needs, make full use of existing research subscriptions, turn to employee expertise, use boutique analyst firms, employ analysts and not firms and stay with them, and negotiate pricing.
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Information Sources, Inc.
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