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Article

Title: E-Medical Records Get Marketing Makeover: Duke University will try...

Author: McGee, Marianne Kolbasuk Article Type: Product Analysis
Source: Information Week, v979 p22(1) Publication Date: Mar 8, 2004
  ISSN: 8750-6874
  Illustrations: Photographs
URL of Publication: http://www.informationweek.com

Duke University is launching a campaign to educate the masses about electronic medical records. Duke's Fuqua School of Business is calling on at least 20 million people to take part in the Health Data Exchange initiative. Health care IT strategies are often difficult to gain traction; hence, Duke hopes to win over consumers as the technology is slowly being built. Duke is hoping to create a national health-data exchange in which consumers can create and access their medical records electronically. When consumers give out their medical information, providers participating in the exchange add clinical information to give a complete picture of the patient. Besides Duke, the U.S. Department of Defense is also constructing a clinical data warehouse called the Composite Health Care System II project, which will gather data from nearly 9 million military personnel and their dependents. Duke hopes that consumers will see the benefits of electronic medical records in the form of reduced paperwork and potentially reduced medical costs.

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