CEO Tom Jenkins of Open Text comments on Open Text's recent acquisitions and its plans to support multimedia content and document lifecycle environments as the company ramps up activity in the enterprise content management market. Recent acquisitions have been Ixos Software, Gauss Interprise, Eloquent, and Corechange. Eloquent's multimedia technologies are significant, says Jenkins, since documents are changing to include audio and video. Jenkins says Open Text's strategy will allow users to have an alternative to EMC, which has purchased Documentum, which earlier had purchased eRoom Technology. EMC will seek lifecycle management customers that need a strong emphasis on storage, while Open Text will provide a software solution in which the platform, including hardware and the new, are open. For services, says Jenkins, Open Text's customers will probably pay about 30 cents for every dollar of license revenue, while IBM or HP probably charge an average of about $7.50 in services for every dollar of license revenue, and Microsoft charges probably under 10 cents for each dollar of licensed product. Most organizations and customers will need enterprise content management, and, over time, the market is likely to consolidate, with smaller players, including possibly Open Text, being absorbed by such companies as IBM. Jenkins comments on the future of ECM technology, including support for unstructured data; new product releases from Open Text in 2004, including a new release of Livelink.